Sierra bringing first Alabama location to Birmingham area
Sierra to Open First Alabama Location in Hoover
Sierra, a national discount retailer specializing in active and outdoor brands, is set to make its debut in Alabama with a new store in Hoover. Situated conveniently next to Trader Joe’s on Montgomery Highway, the upcoming location promises to offer shoppers a range of products at competitive prices. Although an official opening date has not yet been disclosed, a sign posted at the site indicates that Sierra is “Coming Soon,” featuring the company’s logo.
Founded in 1986, Sierra operates as part of the TJX Companies, which is recognized as the largest off-price retailer in the United States, encompassing well-known brands such as T.J. Maxx, Marshalls, and HomeGoods. The brand’s expansion into Hoover signifies its commitment to increasing accessibility to affordable outdoor and activewear options for local consumers. With over 100 stores already established across the nation, Sierra is poised to attract outdoor enthusiasts and bargain hunters alike.
As the retail landscape continues to evolve, Sierra’s entry into the Alabama market may serve as a beneficial addition for local shoppers seeking quality apparel and gear without breaking the bank. Local residents can look forward to experiencing the variety and savings that Sierra offers, marking a new chapter in Hoover’s retail offerings.
Read the complete article here: https://www.al.com/news/2026/01/national-retailer-bringing-first-alabama-location-to-birmingham-area.html
